{"id":83943,"date":"2026-10-26T08:52:23","date_gmt":"2026-10-26T11:52:23","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/10\/26\/do-imovel-ao-ativo-de-investimento-masterclass-gratuita-ensina-corretores-a-falar-a-lingua-do-investidor\/"},"modified":"2026-10-26T08:52:28","modified_gmt":"2026-10-26T11:52:28","slug":"do-imovel-ao-ativo-de-investimento-masterclass-gratuita-ensina-corretores-a-falar-a-lingua-do-investidor","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/10\/26\/do-imovel-ao-ativo-de-investimento-masterclass-gratuita-ensina-corretores-a-falar-a-lingua-do-investidor\/","title":{"rendered":"Do im\u00f3vel ao ativo de investimento: masterclass gratuita ensina corretores a falar a l\u00edngua do investidor"},"content":{"rendered":"

Ao vivo em 29 de outubro, encontro com Sophia Martins e Marcelo Menezes vai abordar como apresentar im\u00f3veis de S\u00e3o Paulo como oportunidades de investimento \u2014 e construir rela\u00e7\u00f5es duradouras com os clientes.<\/strong><\/p>\n

A decis\u00e3o de comprar um im\u00f3vel come\u00e7a cada vez mais com uma pergunta: onde vale a pena investir? Para corretores, entender essa mudan\u00e7a pode abrir espa\u00e7o para uma atua\u00e7\u00e3o mais estrat\u00e9gica \u2014 e para rela\u00e7\u00f5es que v\u00e3o al\u00e9m de uma venda pontual.<\/p>\n

Esse \u00e9 o tema da masterclass \u201cIm\u00f3vel ou ativo de investimento imobili\u00e1rio\u201d, marcada para 29 de outubro, \u00e0s 20h, com transmiss\u00e3o ao vivo e inscri\u00e7\u00e3o gratuita para corretores. A iniciativa \u00e9 apresentada como uma edi\u00e7\u00e3o exclusiva do Conecta Imobi 2026 e re\u00fane a empres\u00e1ria e especialista no mercado imobili\u00e1rio Sophia Martins e Marcelo Menezes, CEO e fundador da Capital Concreto.<\/p>\n

A proposta \u00e9 mostrar como o corretor pode ampliar a conversa com o cliente: sair da apresenta\u00e7\u00e3o de metragem e planta para discutir objetivos, rentabilidade, prazo e risco. A programa\u00e7\u00e3o tamb\u00e9m aborda a escolha entre renda e valoriza\u00e7\u00e3o, a apresenta\u00e7\u00e3o de n\u00fameros em linguagem simples e respostas a d\u00favidas comuns, como a dist\u00e2ncia do empreendimento, a confian\u00e7a na construtora e a possibilidade de loca\u00e7\u00e3o.<\/p>\n

Outro foco ser\u00e1 a venda de empreendimentos paulistanos por profissionais que vivem em outros estados. A masterclass pretende apresentar caminhos para que esses corretores ofere\u00e7am produtos de S\u00e3o Paulo com mais seguran\u00e7a e apoio de parcerias.<\/p>\n

Com mais de 20 anos de experi\u00eancia no mercado imobili\u00e1rio, Marcelo Menezes falar\u00e1 sobre a estrutura\u00e7\u00e3o de ativos e a rela\u00e7\u00e3o com investidores. Sophia Martins, empres\u00e1ria, escritora best-seller e palestrante em diversas edi\u00e7\u00f5es do Conecta Imobi, levar\u00e1 sua experi\u00eancia em neg\u00f3cios, vendas e mercado de alto padr\u00e3o.<\/p>\n

A aula \u00e9 voltada a corretores que querem compreender melhor o perfil do investidor e apresentar im\u00f3veis conectados a diferentes objetivos financeiros.<\/p>\n

Inscreva-se gratuitamente: https:\/\/lp.cconcreto.com.br\/masterclass<\/a><\/p>\n

(Cr\u00e9dito: Divulga\u00e7\u00e3o)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ao vivo em 29 de outubro, encontro com Sophia Martins…<\/p>\n","protected":false},"author":1,"featured_media":83942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[1556,649],"class_list":["post-83943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-marcelo-menezes","tag-sophia-martins"],"acf":[],"yoast_head":"\nDo im\u00f3vel ao ativo de investimento: masterclass gratuita ensina corretores a falar a l\u00edngua do investidor - LifesGo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/10\/26\/do-imovel-ao-ativo-de-investimento-masterclass-gratuita-ensina-corretores-a-falar-a-lingua-do-investidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do im\u00f3vel ao ativo de investimento: masterclass gratuita ensina corretores a falar a l\u00edngua do investidor - 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