{"id":83494,"date":"2026-10-02T09:22:14","date_gmt":"2026-10-02T12:22:14","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/10\/02\/a-nova-geracao-de-clientes-esta-mudando-a-forma-de-projetar-residencias\/"},"modified":"2026-10-02T09:22:17","modified_gmt":"2026-10-02T12:22:17","slug":"a-nova-geracao-de-clientes-esta-mudando-a-forma-de-projetar-residencias","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/10\/02\/a-nova-geracao-de-clientes-esta-mudando-a-forma-de-projetar-residencias\/","title":{"rendered":"A nova gera\u00e7\u00e3o de clientes est\u00e1 mudando a forma de projetar resid\u00eancias"},"content":{"rendered":"<p><strong>Mais conectados ao mundo, exigentes e informados, novos clientes chegam aos escrit\u00f3rios com refer\u00eancias que atravessam pa\u00edses e uma expectativa cada vez maior por casas que respondam \u00e0 sua pr\u00f3pria maneira de viver.<\/strong><\/p>\n<p>O perfil de quem encomenda uma resid\u00eancia mudou. Viagens frequentes, acesso instant\u00e2neo ao que acontece internacionalmente, novas configura\u00e7\u00f5es familiares e uma rotina muito menos previs\u00edvel transformaram tamb\u00e9m aquilo que se espera da arquitetura.<\/p>\n<p>Para Camila Pimenta, uma das principais mudan\u00e7as est\u00e1 no n\u00edvel de repert\u00f3rio com que o cliente chega ao escrit\u00f3rio.<\/p>\n<p>\u201cHoje o cliente j\u00e1 viu muita coisa. O desafio n\u00e3o \u00e9 simplesmente surpreend\u00ea-lo, \u00e9 criar algo que ele ainda n\u00e3o viu e que, ao mesmo tempo, tenha absolutamente tudo a ver com ele.\u201d<\/p>\n<p>Isso torna o processo mais interessante e tamb\u00e9m mais complexo. N\u00e3o basta reproduzir refer\u00eancias internacionais ou aplicar uma est\u00e9tica reconhec\u00edvel. \u00c9 preciso entender como aquela pessoa vive.<\/p>\n<figure style=\"text-align:center; margin:18px auto;\"><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/10\/MCOM-PHOTO-102026-0051.jpg\" alt=\"\" style=\"max-width:100%; height:auto; display:block; margin-left:auto; margin-right:auto;\"><\/figure>\n<p>H\u00e1 quem receba dezenas de pessoas em casa. Quem viaje durante boa parte do ano. Quem tenha uma cole\u00e7\u00e3o importante de arte. Fam\u00edlias com crian\u00e7as pequenas, empres\u00e1rios que trabalham de casa ou clientes que desejam transformar a resid\u00eancia em seu principal lugar de encontro.<\/p>\n<p>O projeto passa a responder a essas particularidades.<\/p>\n<p>\u201cDuas pessoas podem me mostrar exatamente as mesmas refer\u00eancias e eu jamais faria a mesma casa para as duas.\u201d<\/p>\n<p>Esse novo cliente tamb\u00e9m procura acesso a um universo muito maior de possibilidades. Uma pe\u00e7a pode vir de uma galeria brasileira, de uma manufatura italiana, de um antiqu\u00e1rio em Paris ou ser desenvolvida especialmente para aquela resid\u00eancia.<\/p>\n<figure style=\"text-align:center; margin:18px auto;\"><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/10\/MCOM-PHOTO-102026-0053.jpg\" alt=\"\" style=\"max-width:100%; height:auto; display:block; margin-left:auto; margin-right:auto;\"><\/figure>\n<p>\u00c9 nesse ponto que, segundo Camila, curadoria e repert\u00f3rio se tornam t\u00e3o importantes quanto desenho.<\/p>\n<p>\u201cMeu trabalho n\u00e3o \u00e9 mostrar ao cliente tudo o que existe. \u00c9 conhecer o suficiente para saber o que, entre milhares de possibilidades, realmente pertence \u00e0quele projeto.\u201d<\/p>\n<p>E talvez seja justamente essa abund\u00e2ncia de refer\u00eancias que esteja tornando a personaliza\u00e7\u00e3o ainda mais importante. Em um mundo no qual todos t\u00eam acesso \u00e0s mesmas imagens, marcas e tend\u00eancias, o verdadeiro desafio passou a ser construir espa\u00e7os que n\u00e3o poderiam pertencer a qualquer pessoa.<\/p>\n<p>\u201cQuanto mais acesso temos \u00e0s mesmas refer\u00eancias, mais importante se torna criar uma casa que s\u00f3 poderia pertencer \u00e0quela pessoa.\u201d<\/p>\n<p><em>(Cr\u00e9dito: Arquivo Pessoal)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mais conectados ao mundo, exigentes e informados, novos clientes chegam&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[533],"class_list":["post-83494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-camila-pimenta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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