{"id":81360,"date":"2026-07-20T15:03:14","date_gmt":"2026-07-20T18:03:14","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/07\/20\/skol-da-largada-para-o-fortal-com-corrida-inedita-e-apresenta-skol-zero-zero\/"},"modified":"2026-07-20T15:03:14","modified_gmt":"2026-07-20T18:03:14","slug":"skol-da-largada-para-o-fortal-com-corrida-inedita-e-apresenta-skol-zero-zero","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/07\/20\/skol-da-largada-para-o-fortal-com-corrida-inedita-e-apresenta-skol-zero-zero\/","title":{"rendered":"Skol d\u00e1 largada para o Fortal com corrida in\u00e9dita e apresenta Skol Zero Zero"},"content":{"rendered":"<p><strong>Patrocinadora do maior carnaval fora de \u00e9poca indoor do pa\u00eds, marca da Ambev inicia sua agenda de ativa\u00e7\u00f5es antes da festa e apresenta seu novo lan\u00e7amento em um dos principais per\u00edodos de encontro dos brasileiros<\/strong><\/p>\n<p>Patrocinadora da maior micareta indoor do pa\u00eds, Skol, marca que sempre priorizou a divers\u00e3o, chega ao Fortal 2026 apresentando Skol Zero Zero, a primeira cerveja duplamente redonda, com zero \u00e1lcool, zero a\u00e7\u00facar e apenas 12 calorias. A novidade estreia na programa\u00e7\u00e3o da marca com a Corrida do Fortal, realizada no dia 19 de julho, iniciativa que abre o calend\u00e1rio de ativa\u00e7\u00f5es antes mesmo do in\u00edcio oficial da festa e refor\u00e7a a proposta de ampliar as possibilidades de consumo em diferentes ocasi\u00f5es.<\/p>\n<p>Lan\u00e7ada neste ano, Skol Zero Zero lidera o portf\u00f3lio da Ambev voltado \u00e0s novas ocasi\u00f5es de consumo e socializa\u00e7\u00e3o, segmento que segue em expans\u00e3o no Brasil. A iniciativa no Fortal tamb\u00e9m reflete o compromisso da Skol de estar presente nos per\u00edodos em que os brasileiros mais se re\u00fanem para celebrar, como f\u00e9rias, feriados prolongados e grandes eventos culturais. Com Skol Zero Zero, a marca mostra que agora a experi\u00eancia pode descer duplamente redondo, ampliando as possibilidades de consumo e oferecendo mais escolhas para quem n\u00e3o abre m\u00e3o de se divertir.<\/p>\n<p>\u201cO Fortal sempre foi um espa\u00e7o de encontros e celebra\u00e7\u00e3o. Com a Corrida do Fortal, damos in\u00edcio \u00e0 programa\u00e7\u00e3o da marca antes mesmo da festa come\u00e7ar e apresentamos Skol Zero Zero em um contexto que conversa com diferentes ocasi\u00f5es de consumo. Queremos mostrar que existem diversas formas de viver esses momentos, sempre com responsabilidade e sem abrir m\u00e3o da divers\u00e3o\u201d, afirma Fernando Gama, diretor de Marketing de Skol.<\/p>\n<p>Depois de marcar seu retorno ao Fortal em 2025, a Skol amplia sua presen\u00e7a na edi\u00e7\u00e3o deste ano com ativa\u00e7\u00f5es que acompanham o p\u00fablico desde o aquecimento para a festa at\u00e9 os dias de micareta. Entre as novidades est\u00e1 a estreia da Corrida do Fortal na programa\u00e7\u00e3o oficial do evento. Com percursos de 5 km e 10 km, a iniciativa acontece na Cidade Fortal e re\u00fane esporte, m\u00fasica e entretenimento para dar in\u00edcio ao clima da folia antes mesmo da abertura dos blocos, refor\u00e7ando a conex\u00e3o da marca com diferentes momentos da jornada dos consumidores.<\/p>\n<p><em>(Fotos: Divulga\u00e7\u00e3o)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patrocinadora do maior carnaval fora de \u00e9poca indoor do pa\u00eds,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":81359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[1094],"class_list":["post-81360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-skol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skol d\u00e1 largada para o Fortal com corrida in\u00e9dita e apresenta Skol Zero Zero - 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