{"id":80882,"date":"2026-07-14T10:10:19","date_gmt":"2026-07-14T13:10:19","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/07\/14\/capital-concreto-recebe-felipe-franco-para-um-debate-sobre-alta-performance-saude-e-o-futuro-do-mercado-imobiliario\/"},"modified":"2026-07-14T10:10:19","modified_gmt":"2026-07-14T13:10:19","slug":"capital-concreto-recebe-felipe-franco-para-um-debate-sobre-alta-performance-saude-e-o-futuro-do-mercado-imobiliario","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/07\/14\/capital-concreto-recebe-felipe-franco-para-um-debate-sobre-alta-performance-saude-e-o-futuro-do-mercado-imobiliario\/","title":{"rendered":"Capital Concreto recebe Felipe Franco para um debate sobre alta performance, sa\u00fade e o futuro do mercado imobili\u00e1rio"},"content":{"rendered":"<p>Ao lado de Sophia Martins, o atleta, empres\u00e1rio e deputado estadual por S\u00e3o Paulo participou da grava\u00e7\u00e3o do podcast  Luxo Concreto discutindo como a economia do bem-estar est\u00e1 influenciando a valoriza\u00e7\u00e3o dos empreendimentos, o comportamento dos consumidores e as oportunidades para o mercado imobili\u00e1rio.<\/p>\n<p>A sede da Capital Concreto ,em S\u00e3o Paulo, recebeu o empres\u00e1rio, atleta, comunicador e deputado estadual por S\u00e3o Paulo, Felipe Franco,para a grava\u00e7\u00e3o de mais um epis\u00f3dio do podcast Luxo Concreto, apresentado por  Sophia Martins ,O encontro reuniu temas que v\u00eam ganhando protagonismo no cen\u00e1rio nacional: alta performance, sa\u00fade, empreendedorismo, pol\u00edticas p\u00fablicas voltadas ao esporte e a crescente influ\u00eancia do conceito de wellness na forma de projetar, desenvolver e comercializar empreendimentos imobili\u00e1rios.<\/p>\n<p>Reconhecido por sua trajet\u00f3ria no fisiculturismo e no empreendedorismo, Felipe Franco tamb\u00e9m atua no Legislativo paulista, onde participa de comiss\u00f5es relacionadas ao esporte, defesa do consumidor, sa\u00fade e educa\u00e7\u00e3o, al\u00e9m de coordenar frentes parlamentares voltadas ao fortalecimento do esporte e da atividade f\u00edsica como instrumentos de inclus\u00e3o social e desenvolvimento humano.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/07\/whatsapp-image-2026-07-13-at-164429.jpg\" alt=\"\"><\/figure>\n<p>Mais do que uma conversa sobre esporte, o epis\u00f3dio trouxe uma reflex\u00e3o sobre como qualidade de vida se tornou um dos principais fatores de decis\u00e3o na escolha de um im\u00f3vel. Academias completas, espa\u00e7os para atividades f\u00edsicas, \u00e1reas de conviv\u00eancia ao ar livre, ambientes de recupera\u00e7\u00e3o, ciclovias, ilumina\u00e7\u00e3o natural, biofilia e projetos voltados ao bem-estar passaram a integrar o planejamento de empreendimentos que buscam atender um consumidor cada vez mais exigente.<\/p>\n<p>Segundo o  Global Wellness Instituto,a economia do bem-estar movimenta trilh\u00f5es de d\u00f3lares no mundo e um dos segmentos de maior crescimento \u00e9 o  Wellness Real Estate, formado por empreendimentos concebidos para promover sa\u00fade f\u00edsica, mental e social por meio da arquitetura, da tecnologia, dos servi\u00e7os e do urbanismo. Esse movimento acompanha uma mudan\u00e7a de comportamento: consumidores est\u00e3o cada vez mais dispostos a investir em im\u00f3veis que proporcionem sa\u00fade, qualidade de vida e experi\u00eancias alinhadas ao seu estilo de vida.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/07\/whatsapp-image-2026-07-13-at-164429-1.jpg\" alt=\"\"><\/figure>\n<p>Durante a grava\u00e7\u00e3o, Felipe Franco destacou que o esporte vai al\u00e9m da competi\u00e7\u00e3o e representa uma importante ferramenta de transforma\u00e7\u00e3o social.<\/p>\n<p>> A disciplina \u00e9 constru\u00edda todos os dias. O esporte transforma vidas porque desenvolve valores como responsabilidade, const\u00e2ncia e supera\u00e7\u00e3o. Quando incentivamos h\u00e1bitos saud\u00e1veis, tamb\u00e9m estamos investindo em qualidade de vida, cidadania e no futuro das pr\u00f3ximas gera\u00e7\u00f5es. afirmou Felipe Franco.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/07\/whatsapp-image-2026-07-13-at-164429-2.jpg\" alt=\"\"><\/figure>\n<p>Para Sophia Martins, essa vis\u00e3o est\u00e1 diretamente conectada \u00e0s transforma\u00e7\u00f5es do mercado imobili\u00e1rio.<\/p>\n<p>> Foi uma satisfa\u00e7\u00e3o receber o Felipe Franco na sede da Capital Concreto. Hoje, os empreendimentos mais valorizados s\u00e3o aqueles que entendem que qualidade de vida deixou de ser um diferencial para se tornar uma necessidade. Sa\u00fade, esporte, sustentabilidade e bem-estar j\u00e1 fazem parte da decis\u00e3o de compra e representam uma das maiores tend\u00eancias do mercado imobili\u00e1rio mundial,destacou Sophia Martins.<\/p>\n<p>Ao reunir especialistas de diferentes \u00e1reas, o  Luxo Concreto refor\u00e7a seu prop\u00f3sito de antecipar tend\u00eancias e conectar o mercado imobili\u00e1rio a temas estrat\u00e9gicos para o desenvolvimento das cidades. A participa\u00e7\u00e3o de Felipe Franco evidencia que investir em esporte e sa\u00fade n\u00e3o beneficia apenas as pessoas: fortalece comunidades, influencia pol\u00edticas p\u00fablicas e impulsiona um novo modelo de empreendimentos, mais alinhado \u00e0s demandas de uma sociedade que valoriza bem-estar, longevidade e qualidade de vida.<\/p>\n<p><em>(Fotos: Divulga\u00e7\u00e3o)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ao lado de Sophia Martins, o atleta, empres\u00e1rio e deputado&#8230;<\/p>\n","protected":false},"author":1,"featured_media":80878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[1016],"class_list":["post-80882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-capital-concreto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capital Concreto recebe Felipe Franco para um debate sobre alta performance, sa\u00fade e o futuro do mercado imobili\u00e1rio - 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