{"id":77860,"date":"2026-05-05T13:35:34","date_gmt":"2026-05-05T16:35:34","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/05\/05\/veja-como-foram-as-ativacoes-de-marcas-do-todo-mundo-no-rio\/"},"modified":"2026-05-05T13:35:34","modified_gmt":"2026-05-05T16:35:34","slug":"veja-como-foram-as-ativacoes-de-marcas-do-todo-mundo-no-rio","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/05\/05\/veja-como-foram-as-ativacoes-de-marcas-do-todo-mundo-no-rio\/","title":{"rendered":"Veja como foram as ativa\u00e7\u00f5es de marcas do Todo Mundo no Rio"},"content":{"rendered":"<p align=\"center\" style=\" margin-top:12px; margin-bottom:12px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\">(<span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">cr\u00e9dito @hypefilms_@jorgeporci)<\/span><\/p>\n<p align=\"center\" style=\"-qt-paragraph-type:empty; margin-top:12px; margin-bottom:12px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px; font-family:'Century Gothic','sans-serif'; font-size:12pt;\"><\/p>\n<p align=\"center\" style=\" margin-top:12px; margin-bottom:12px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; font-style:italic;\">Em parceria com as marcas, a ag\u00eancia criativa da Bonus Track, <\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; font-weight:700; font-style:italic;\">Mango<\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; font-style:italic;\">, foi respons\u00e1vel pelas cria\u00e7\u00f5es e execu\u00e7\u00f5es dos projetos<\/span><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px; font-family:'Century Gothic','sans-serif'; font-size:12pt; font-style:italic;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">O <\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; font-weight:700;\">Todo Mundo no Rio<\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\"> foi um acontecimento na cidade e todos os detalhes foram pensados para os f\u00e3s. A <\/span><a href=\"https:\/\/www.instagram.com\/mangolaboficial\/\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; font-weight:700; text-decoration: underline; color:#1155cc;\">Mango<\/span><\/a><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">, ag\u00eancia criativa &#8211; respons\u00e1vel por estrat\u00e9gias de marketing, comunica\u00e7\u00e3o visual e campanhas publicit\u00e1rias da <\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; font-weight:700;\">Bonus Track<\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">, idealizadora do projeto, coordenou simultaneamente a ativa\u00e7\u00e3o de diversas marcas na \u00e1rea de patrocinadores, al\u00e9m de instala\u00e7\u00f5es pela cidade.<\/span> <\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">A Mango coordenou cinco ativa\u00e7\u00f5es durante o evento &#8211; Ingresse, Dove, Jeep, Deezer, al\u00e9m do pr\u00f3prio Todo Mundo no Rio &#8211;\u00a0 onde produziu os stands de forma 360, do conceito criativo \u00e0 execu\u00e7\u00e3o da estrutura e cenografia.<\/span> <\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">A Deezer apresentou uma cabine de DJ, criando um espa\u00e7o de intera\u00e7\u00e3o e engajamento ao longo do evento. A proposta valorizou a constru\u00e7\u00e3o coletiva do espet\u00e1culo, celebrando a diversidade sonora e ampliando a presen\u00e7a de DJs convidados. Localizada no centro da tenda dos patrocinadores, a ativa\u00e7\u00e3o contou com <\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt; background-color:#ffffff;\">projeto cenogr\u00e1fico e curadoria art\u00edstica assinados pela Mango, e <\/span><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">funcionou como uma experi\u00eancia sensorial que acompanhava o ritmo do evento, consolidando a Deezer como um territ\u00f3rio de descoberta, diversidade e celebra\u00e7\u00e3o da m\u00fasica.<\/span><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px; font-family:'Century Gothic','sans-serif'; font-size:12pt;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/05\/TMNR_@hypefilms_@jorgeporci-Copy.jpg\" \/><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\">(<span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">cr\u00e9dito @hypefilms_@jorgeporci)<\/span><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px; font-family:'Century Gothic','sans-serif'; font-size:12pt;\"><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">J\u00e1 a Dove preparou uma a\u00e7\u00e3o in\u00e9dita para os f\u00e3s que acompanharam a passagem de Shakira pelo Rio de Janeiro. Nos dias 30 de abril e 1\u00ba de maio, das 15h \u00e0s 18h, a marca instalou um carrinho de concierge atendendo quem estivesse \u00e0 espera da Shakira, oferecendo refresh com itens essenciais como toalhas, \u00e1gua fresca, snacks e, claro, desodorante em frente ao hotel onde a artista estava hospedada, transformando a tradicional espera na porta em uma verdadeira experi\u00eancia de marca. <\/span><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px; font-family:'Century Gothic','sans-serif'; font-size:12pt;\"><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">Al\u00e9m disso, na Tenda dos Patrocinadores, a Dove transformou sua experi\u00eancia em espa\u00e7o de express\u00e3o, movimento e autoestima. Com um palco destinado a experi\u00eancia de marca, gerando conte\u00fado divertido e espont\u00e2neo.<\/span> <\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><img decoding=\"async\" src=\"https:\/\/lifesgo.an9.com.br\/wp-content\/uploads\/2026\/05\/tmnr_@hypefilms.br_@aquelaany172224-Copy.jpg\" \/><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\">(<span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">cr\u00e9dito @hypefilms_@jorgeporci)<\/span><\/p>\n<p style=\"-qt-paragraph-type:empty; margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px; font-family:'Century Gothic','sans-serif'; font-size:12pt;\"><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">Na Ingresse, dentro da tenda dos patrocinadores, a experi\u00eancia pensada pela Mango ganhou forma em uma cabine de fotos, brindes e espa\u00e7os instagram\u00e1veis que traduziram a energia do evento. Ainda dentro do stand, inspirado nos 10 mandamentos da Loba, a experi\u00eancia tamb\u00e9m trouxe o espa\u00e7o \u201cLua da Loba\u201d, um ponto de encontro vibrante e convidativo, um cen\u00e1rio pensado para celebrar quem voc\u00ea \u00e9 e registrar o momento.<\/span> <\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\">J\u00e1 na Jeep, o carro Jeep Avenger foi exibido, com backdrop criado pela Mango para o lan\u00e7amento.<\/span><\/p>\n<p style=\" margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; -qt-block-indent:0; text-indent:0px;\"><span style=\" font-family:'Century Gothic','sans-serif'; font-size:12pt;\"><\/p>\n<p>Antes mesmo do evento come\u00e7ar, a Mango instalou m\u00eddias urbanas pela cidade, com dois OOH especiais de uma escultura imitando areia bem tradicional da praia carioca. A ideia foi construir uma escultura em escala urbana, transformando o ponto de OOH em um marco f\u00edsico e compartilh\u00e1vel em meio do nosso cen\u00e1rio real e vivo.<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>(cr\u00e9dito @hypefilms_@jorgeporci) Em parceria com as marcas, a ag\u00eancia criativa&#8230;<\/p>\n","protected":false},"author":1,"featured_media":77857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-77860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veja como foram as ativa\u00e7\u00f5es de marcas do Todo Mundo no Rio - LifesGo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/05\/05\/veja-como-foram-as-ativacoes-de-marcas-do-todo-mundo-no-rio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veja como foram as ativa\u00e7\u00f5es de marcas do Todo Mundo no Rio - 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