{"id":73589,"date":"2026-01-09T17:34:21","date_gmt":"2026-01-09T20:34:21","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/01\/09\/flutter-brazil-anuncia-nova-estrutura-de-relacoes-publicas-com-sherlock-communications-e-giusti-comunicacao\/"},"modified":"2026-01-09T17:34:21","modified_gmt":"2026-01-09T20:34:21","slug":"flutter-brazil-anuncia-nova-estrutura-de-relacoes-publicas-com-sherlock-communications-e-giusti-comunicacao","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/01\/09\/flutter-brazil-anuncia-nova-estrutura-de-relacoes-publicas-com-sherlock-communications-e-giusti-comunicacao\/","title":{"rendered":"Flutter Brazil anuncia nova estrutura de Rela\u00e7\u00f5es P\u00fablicas com Sherlock Communications e Giusti Comunica\u00e7\u00e3o"},"content":{"rendered":"<p><strong>Ag\u00eancias assumem frentes Institucional e de Brand PR, respectivamente, completando o ecossistema de comunica\u00e7\u00e3o integrado ao lado da Galeria, Lean e Monks para o ciclo de 2026<\/strong><\/p>\n<p>Na sequ\u00eancia da defini\u00e7\u00e3o da Galeria como sua nova Lead Agency de publicidade, a <strong>Flutter Brazil<\/strong> anuncia a reestrutura\u00e7\u00e3o de sua \u00e1rea de Rela\u00e7\u00f5es P\u00fablicas. Para o ciclo de 2026, a companhia adota um modelo de especializa\u00e7\u00e3o, dividindo a conta entre duas ag\u00eancias: a <strong>Giusti Comunica\u00e7\u00e3o<\/strong>, focada em Reputa\u00e7\u00e3o Corporativa, e a <strong>Sherlock Communications<\/strong>, dedicada ao PR de Marcas Betfair e Betnacional.<\/p>\n<p>A nova configura\u00e7\u00e3o visa fortalecer a presen\u00e7a da companhia em um ano decisivo, marcado pela consolida\u00e7\u00e3o do mercado regulado de apostas no pa\u00eds e pela realiza\u00e7\u00e3o da Copa do Mundo, evento de m\u00e1xima relev\u00e2ncia para o setor. As ag\u00eancias de PR atuar\u00e3o de forma integrada \u00e0 Lead Agency Galeria, a Monks, que cuidar\u00e1 do social e conte\u00fado, e Lean, que atuar\u00e1 regionalmente no Nordeste e aos times internos, formando um ecossistema de comunica\u00e7\u00e3o robusto e multidisciplinar.<\/p>\n<p>A <strong>Giusti Comunica\u00e7\u00e3o<\/strong> assume a responsabilidade pela comunica\u00e7\u00e3o corporativa e institucional da holding <strong>Flutter Brazil<\/strong>. O escopo da ag\u00eancia abrange a gest\u00e3o de reputa\u00e7\u00e3o, o relacionamento com a m\u00eddia de neg\u00f3cios e economia, gest\u00e3o de crise e assuntos regulat\u00f3rios. A Giusti tamb\u00e9m dar\u00e1 suporte estrat\u00e9gico \u00e0s pautas de compliance e \u00e0 divulga\u00e7\u00e3o das iniciativas junto ao IBJR (Instituto Brasileiro de Jogo Respons\u00e1vel). O objetivo central \u00e9 consolidar a Flutter Brazil como l\u00edder de pensamento no setor, refor\u00e7ando sua posi\u00e7\u00e3o como refer\u00eancia \u00e9tica e segura no mercado regulado.<\/p>\n<p>J\u00e1 a <strong>Sherlock Communications<\/strong> liderar\u00e1 a frente de Brand PR, cuidando das estrat\u00e9gias de imprensa para as marcas comerciais do grupo: <strong>Betnacional<\/strong> e <strong>Betfair<\/strong>. A ag\u00eancia ser\u00e1 respons\u00e1vel pela divulga\u00e7\u00e3o de patroc\u00ednios, ativa\u00e7\u00f5es de marketing, relacionamento com m\u00eddia esportiva e de entretenimento, al\u00e9m de a\u00e7\u00f5es de lifestyle e cria\u00e7\u00e3o de a\u00e7\u00f5es de PR stunt. A miss\u00e3o da Sherlock \u00e9 amplificar as campanhas,gerando buzz e conversas aut\u00eanticas com a torcida brasileira em ano de Copa do Mundo. A Sherlock atende a Betfair na Am\u00e9rica Latina desde mar\u00e7o de 2020.<\/p>\n<p>\u201cA complexidade do mercado regulado e a magnitude de um ano de Copa do Mundo exigem especialistas dedicados em cada frente de batalha. A Giusti vai garantir a solidez institucional e a transpar\u00eancia necess\u00e1rias para dialogar com o mercado e os reguladores. A Sherlock nos permite agilidade e criatividade para potencializar nossas marcas junto aos f\u00e3s do esporte. Essa estrutura, somada ao time interno e demais parceiros, nos prepara para um 2026 hist\u00f3rico, onde a responsabilidade corporativa e a paix\u00e3o pelo jogo caminhar\u00e3o lado a lado\u201d, afirma <strong>Alvaro Garcia, CMO da Flutter Brazil<\/strong>.<\/p>\n<p>A forma\u00e7\u00e3o deste time de comunica\u00e7\u00e3o reflete o momento de expans\u00e3o da Flutter Brazil, assegurando que tanto a narrativa corporativa quanto a conex\u00e3o emocional com os apostadores sejam tratadas com a devida prioridade e expertise.<\/p>\n<p><strong>Sobre a Flutter Brazil<\/strong><\/p>\n<p>A Flutter Brazil \u00e9 um dos maiores ecossistemas de apostas esportivas do pa\u00eds, resultado da fus\u00e3o entre a NSX Brasil, empresa brasileira detentora da Betnacional, e a Flutter Entertainment, l\u00edder global do setor e dona da Betfair. Com opera\u00e7\u00e3o liderada por brasileiros, assegurando o DNA nacional para as marcas e proximidade com o mercado \u2014 ponto fundamental para a comunica\u00e7\u00e3o p\u00fablica e regulat\u00f3ria \u2014 a empresa combina a tecnologia de ponta com profundo conhecimento do p\u00fablico, promovendo uma experi\u00eancia de entretenimento segura, transparente e respons\u00e1vel. A Flutter Brazil refor\u00e7a seu compromisso com o desenvolvimento saud\u00e1vel do setor atrav\u00e9s de parceria s\u00f3lida com o Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ag\u00eancias assumem frentes Institucional e de Brand PR, respectivamente, completando&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-73589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flutter Brazil anuncia nova estrutura de Rela\u00e7\u00f5es P\u00fablicas com Sherlock Communications e Giusti Comunica\u00e7\u00e3o - LifesGo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesgo.an9.com.br\/index.php\/2026\/01\/09\/flutter-brazil-anuncia-nova-estrutura-de-relacoes-publicas-com-sherlock-communications-e-giusti-comunicacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flutter Brazil anuncia nova estrutura de Rela\u00e7\u00f5es P\u00fablicas com Sherlock Communications e Giusti Comunica\u00e7\u00e3o - 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