{"id":71750,"date":"2025-11-21T10:49:18","date_gmt":"2025-11-21T13:49:18","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/?p=71750"},"modified":"2025-11-21T10:49:18","modified_gmt":"2025-11-21T13:49:18","slug":"evilyn-ribeiro-transforma-legado-familiar-e-reposiciona-a-evy-lyne-premium-no-segmento-moveleiro-de-luxo","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2025\/11\/21\/evilyn-ribeiro-transforma-legado-familiar-e-reposiciona-a-evy-lyne-premium-no-segmento-moveleiro-de-luxo\/","title":{"rendered":"Evilyn Ribeiro transforma legado familiar e reposiciona a Evy Lyne Premium no segmento moveleiro de luxo"},"content":{"rendered":"<p><strong><em>Ap\u00f3s crescer dentro da antiga f\u00e1brica da fam\u00edlia, atravessar crises profundas e liderar a reconstru\u00e7\u00e3o completa da empresa, Evilyn celebra o Dia do Empreendedorismo Feminino com uma trajet\u00f3ria de reinven\u00e7\u00e3o e lideran\u00e7a<\/em><\/strong><\/p>\n<p>Na semana do Dia Internacional do Empreendedorismo Feminino, a empres\u00e1ria Evilyn Ribeiro destaca sua trajet\u00f3ria \u00e0 frente da Evy Lyne Premium, marca com mais de 40 anos de hist\u00f3ria no setor de m\u00f3veis planejados. Filha do fundador da antiga Ibramol, Evilyn cresceu dentro da f\u00e1brica da fam\u00edlia e acompanhou de perto a evolu\u00e7\u00e3o do neg\u00f3cio, desde a produ\u00e7\u00e3o artesanal at\u00e9 a industrializa\u00e7\u00e3o que tornou a empresa refer\u00eancia nacional nas d\u00e9cadas de 1990 e 2015 na cidade de S\u00e3o Paulo.<\/p>\n<p>Com forma\u00e7\u00e3o em Design de Interiores pela Belas Artes e especializa\u00e7\u00f5es em gest\u00e3o, marketing, administra\u00e7\u00e3o e tend\u00eancias internacionais, Evilyn construiu um repert\u00f3rio t\u00e9cnico e sens\u00edvel que hoje guia o posicionamento da marca. Ao longo de sua trajet\u00f3ria, passou por todos os setores da empresa, desde atendimento, compras, desenvolvimento de produtos, jur\u00eddico, assist\u00eancia t\u00e9cnica e \u00e1rea de gest\u00e3o comercial,\u00a0 sempre enfrentando o desafio de ser uma das poucas mulheres atuando em um setor tradicionalmente masculino.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14837\" src=\"https:\/\/publisher.mcomglobal.com\/7\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-21-at-10.16.11-1-Copy.jpg\" alt=\"\" width=\"800\" height=\"534\" \/><\/p>\n<p>Em 2016, diante da maior crise da hist\u00f3ria da empresa, Evilyn assumiu o protagonismo de uma reestrutura\u00e7\u00e3o completa. Sob sua lideran\u00e7a a marca redesenhou seu modelo de opera\u00e7\u00e3o, migrando para um formato mais sustent\u00e1vel, com novos softwares de gest\u00e3o, e alinhado ao mercado premium. Nascia ent\u00e3o um novo formato\u00a0 combinando tradi\u00e7\u00e3o familiar, tecnologia atualizada e processos de fabrica\u00e7\u00e3o acomodando de perto por maquin\u00e1rio de alta performance e mat\u00e9ria prima certificada , algo indispens\u00e1vel para o alto padr\u00e3o .<\/p>\n<p>A nova fase da empresa refor\u00e7a a vis\u00e3o de Evilyn sobre o verdadeiro luxo: cuidado, personaliza\u00e7\u00e3o e escuta ativa. A Evy Lyne Premium oferece projetos autorais, consultoria detalhada, curadoria de fornecedores internacionais e p\u00f3s-venda humanizado, mantendo um compromisso r\u00edgido com qualidade, sustentabilidade e transpar\u00eancia. Para ela, mais do que entregar m\u00f3veis, o prop\u00f3sito \u00e9 transformar a rela\u00e7\u00e3o das pessoas com seus lares.<\/p>\n<p>A marca, cujo nome Evy Lyne Premium foi atualizado em 2014 em uma releitura conduzida por seu pai, ganhou sob a lideran\u00e7a de Evilyn uma nova perspectiva, sem romper com sua ess\u00eancia. Para ela, o verdadeiro luxo est\u00e1 no cuidado, na escuta e na personaliza\u00e7\u00e3o. Atualmente, a empresa se destaca por oferecer projetos autorais, atendimento consultivo, acompanhamento pr\u00f3ximo, curadoria de materiais e fornecedores de excel\u00eancia, al\u00e9m de um p\u00f3s-venda humanizado e criterioso. \u201cA casa \u00e9 sagrada\u201d, afirma Evilyn. \u201cNosso prop\u00f3sito \u00e9 criar espa\u00e7os que acolham, contem hist\u00f3rias e reflitam a identidade real de quem vive ali.\u201d<\/p>\n<p>Fortalecendo sua vis\u00e3o internacional, Evilyn participar\u00e1 em 2026 de sua 20\u00aa edi\u00e7\u00e3o do Salone del Mobile de Mil\u00e3o, uma das maiores feiras de design do mundo. Mais do que buscar tend\u00eancias, seu objetivo \u00e9 construir um olhar curatorial que conecta tecnologia, arte, comportamento e cultura. Para ela, compreender o esp\u00edrito das cidades, seus movimentos art\u00edsticos e sociais, \u00e9 essencial para resgatar a verdadeira maneira de morar &#8211; mais humana, sensorial e alinhada ao cotidiano real das pessoas.<\/p>\n<p>A empresa, instalada em Moema, zona sul de S\u00e3o Paulo, atende a capital paulista, interior, litoral e outros estados, com foco em projetos residenciais e corporativos de alto padr\u00e3o. Os pr\u00f3ximos passos incluem expans\u00e3o do showroom, colabora\u00e7\u00f5es com designers internacionais e lan\u00e7amento de produtos exclusivos.<\/p>\n<p>O reposicionamento e investimentos tamb\u00e9m dialogam com o avan\u00e7o do setor moveleiro no pa\u00eds. De acordo com o relat\u00f3rio Brazil Furniture Market Size and Share Outlook, o mercado brasileiro atingiu USD 18,65 bilh\u00f5es em 2024. Esse cen\u00e1rio aponta para a valoriza\u00e7\u00e3o de marcas capazes de entregar curadoria, personaliza\u00e7\u00e3o e atendimento especializado, pilares centrais da nova fase. Espera-se ainda que o mercado cres\u00e7a a um CAGR de 4,20% entre 2025 e 2034, atingindo um valor de USD 28,14 bilh\u00f5es at\u00e9 2034.<\/p>\n<p>Para Evilyn, o Dia do Empreendedorismo Feminino simboliza resili\u00eancia e transforma\u00e7\u00e3o. \u201cEmpreender \u00e9 resistir, se reinventar e acreditar no que se constr\u00f3i. A Evy Lyne Premium renasceu comigo, e eu renasci com ela. O que \u00e9 seu, brilha, e vai brilhar\u201d, afirma.<\/p>\n<p>Com uma hist\u00f3ria marcada por coragem, t\u00e9cnica e vis\u00e3o, Evilyn Ribeiro representa o impacto do empreendedorismo feminino no mercado brasileiro de design e arquitetura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s crescer dentro da antiga f\u00e1brica da fam\u00edlia, atravessar crises&#8230;<\/p>\n","protected":false},"author":1,"featured_media":71749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-71750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evilyn Ribeiro transforma legado familiar e reposiciona a Evy Lyne Premium no segmento moveleiro de luxo - 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