{"id":60341,"date":"2025-03-28T14:26:44","date_gmt":"2025-03-28T17:26:44","guid":{"rendered":"https:\/\/lifesgo.an9.com.br\/?p=60341"},"modified":"2025-03-28T14:26:44","modified_gmt":"2025-03-28T17:26:44","slug":"conexao-via-satelite-da-hughes-viabiliza-expansao-de-queijaria-artesanal-do-pampa-gaucho","status":"publish","type":"post","link":"https:\/\/lifesgo.an9.com.br\/index.php\/2025\/03\/28\/conexao-via-satelite-da-hughes-viabiliza-expansao-de-queijaria-artesanal-do-pampa-gaucho\/","title":{"rendered":"Conex\u00e3o via sat\u00e9lite da Hughes viabiliza expans\u00e3o de queijaria artesanal do Pampa ga\u00facho"},"content":{"rendered":"<p><em>O acesso \u00e0 internet nessa \u00e1rea remota do Rio Grande do Sul \u00e9 essencial para o neg\u00f3cio da Canto, que usa a rede para promover visibilidade, se comunicar com clientes e fazer gest\u00e3o financeira pela rede. <\/em><\/p>\n<p>N\u00e3o faltavam a paix\u00e3o pela ideia, o plano bem desenhado e a disposi\u00e7\u00e3o para colocar os sonhos em pr\u00e1tica para lan\u00e7ar a Canto no mercado, pequena queijaria artesanal na regi\u00e3o do Pampa ga\u00facho, distante cerca de 650 quil\u00f4metros de Porto Alegre. Mas o casal de propriet\u00e1rios, formado por Mariana Rosa e Paulo Ceratti, j\u00e1 sabia que n\u00e3o poderia abrir m\u00e3o de um quarto ingrediente: acesso \u00e0 internet. Foi ent\u00e3o que encontraram na Hughesnet, o servi\u00e7o de internet banda larga residencial da Hughes do Brasil, uma subsidi\u00e1ria da Hughes Network Systems, LLC (HUGHES), a melhor op\u00e7\u00e3o para manter a queijaria conectada h\u00e1 quase 5 anos.<\/p>\n<p>Instalada no munic\u00edpio de Barra do Quara\u00ed, na regi\u00e3o da tr\u00edplice fronteira Brasil-Uruguai-Argentina (da\u00ed o nome \u201cCanto\u201d), a queijaria depende muito da internet para suas opera\u00e7\u00f5es. E isso vai al\u00e9m de contatos com clientes e fornecedores e de gest\u00e3o financeira e de estoques, a fam\u00edlia precisava desenvolver o marketing digital da empresa para levar o neg\u00f3cio para cada vez mais pessoas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1794\" src=\"https:\/\/publisher.mcomglobal.com\/7\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-28-at-14.14.12.jpg\" alt=\"\" width=\"400\" height=\"600\" \/><\/p>\n<p>\u201cPrecisamos da internet para dar visibilidade \u00e0 Canto por meio de conte\u00fados que produzimos para as redes sociais. \u00c9 assim que levamos a nossa marca para as pessoas interessadas em consumir produtos feitos com amor e prop\u00f3sito, como \u00e9 o caso dos nossos queijos\u201d, relata Mariana. \u201cNas postagens, refor\u00e7amos os nossos pilares de produ\u00e7\u00e3o sazonal, com import\u00e2ncia do territ\u00f3rio e um manejo diferenciado. Por isso, contar com uma internet est\u00e1vel e r\u00e1pida \u00e9 essencial para o nosso neg\u00f3cio, al\u00e9m de ficarmos mais tranquilos por termos suporte em caso de necessidade\u201d, acrescenta. A Canto produz queijos autorais, com receitas \u00fanicas e \u00e0 base de leite cru.<\/p>\n<p>Al\u00e9m do marketing, a conex\u00e3o permitiu que a Canto fizesse vendas online, fornecendo os queijos para restaurantes, hot\u00e9is e consumidores finais. \u201cMandamos produtos para todas as regi\u00f5es do Brasil, e isso n\u00e3o seria poss\u00edvel sem uma boa internet\u201d, diz a propriet\u00e1ria.<\/p>\n<p>\u201cNossa miss\u00e3o \u00e9 levar conectividade \u00e0s \u00e1reas distantes dos centros urbanos, possibilitando, al\u00e9m da inclus\u00e3o digital, que pequenos empreendimentos de \u00e1reas afastadas alcancem novos mercados, disseminando suas hist\u00f3rias, seus produtos e legados\u201d, destaca Rafael Guimar\u00e3es, presidente da Hughes do Brasil. \u201cPor isso, essa experi\u00eancia com a Canto \u00e9 muito representativa do que trabalhamos incansavelmente para oferecer Brasil afora\u201d, diz o executivo.<\/p>\n<p>A conex\u00e3o \u00e9 fundamental para outros projetos do casal, como a extens\u00e3o da atividade de turismo rural, a participa\u00e7\u00e3o em eventos gastron\u00f4micos na capital ga\u00facha com os produtores vizinhos da regi\u00e3o dos Pampas e a organiza\u00e7\u00e3o de visitas de escolas \u00e0 propriedade \u2013 um pilar de educa\u00e7\u00e3o ambiental que Rosa e Ceratti querem desenvolver mais a cada dia no neg\u00f3cio da Canto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O acesso \u00e0 internet nessa \u00e1rea remota do Rio Grande&#8230;<\/p>\n","protected":false},"author":1,"featured_media":60340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-60341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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